The 2014/15 CPD cycle opens on 11 March and there’s no better time to think about how you will approach your own CPD than now.
I’ve been listening to what members say about their approach to CPD. For many, they do actively seek out training and learning opportunities, especially those provided by CIPR Scotland. Then there is the updating of MyCPD. For many that is a rush as the annual cycle deadline beckons. How do you approach your CPD?
Well this year, get a head start by sharing your experience with PR students at Edinburgh Napier University. There are two PR modules on the Communications, Advertising and Public Relations programme where your insight can prove beneficial to students in their understanding of PR theory, practice and management.
This year, I’m particularly keen to bring in practitioners who can give insight to campaign planning, execution and evaluation. The modules are delivered on Mondays through to 29 April. Usually, guest speakers give a presentation for say 20-30 minutes and then take questions for another 20-30 minutes. We can make it as concise or as comprehensive as you want it to be.
How does that help my CPD?
Well, making a presentation on a CIPR-recognised degree course will attract up to 10 points on Stream 2 – Supporting Others:
This stream covers activities in which you using your comms and business skills and knowledge to help others or to make a contribution to the development of PR profession.
Stream 2 activities include writing books and papers on PR; lecturing or providing training on communications (unless you are paid to do this); using your communication skills to support a charity or small business; providing mentoring, coaching or work-shadowing; or participating in a communications focused group or committee, with the CIPR or another body.
All it takes is a wee bit of time to think about some examples of work you have undertaken. Students are thirsting for knowledge and understanding about professional practice and you are the best-placed person to provide that. Maybe you’ve been working on a particular communication programme or campaign and can give an overview from start to finish on how it went. Students want to learn about what works and what could be improved. You can use visual aids or just ‘talk the walk’. Why not contact me to find out more.
With a greater focus by the CIPR and employers on CPD, now’s the time to set yourself the goal of becoming an Accredited Practitioner, maintaining that status or reaching for Chartered Practitioner, the gold standard for the PR profession.
I predict that it won’t be long before employers will insist not just on membership of CIPR as prerequisite for a communications role but that you are at the top of your abilities as recognised by Accredited and Chartered status. I for one don’t want to be caught out in the job market of the future, so staying a step ahead of the game is key for me. I hope you think so too.